AREABOYS aims to embody and represent views from the eyes of youth around the world, injecting the philosophies of unity, brotherhood, strength, and pride throughout their curations, in a bid to disrupt civil society and defy civic authority. Their inaugural collection titled ‘Location’, features t-shirts and hoodies adorned with a muted red logo across the chest of each garment, with vibrant green detailing that plays on aesthetics of GPS/satellite location tagging.